Branding and Graphic Design

Watch and listen to a recording with slides, or read the full text below. NOTE: Some pieces of the video content may be outdated. Rely on the text below for the most up-to-date content.

Let's take a look at branding and graphic design. What will be the look and feel of your Give OUT Day campaign?

You are encouraged to use the pre-packaged branding and graphics of Give OUT Day, whose logo can easily appear alongside yours in all marketing collateral. In fact, all of our graphics templates were designed with this in mind: You can easily insert your logo!

Of course, use of these templates is completely optional. You are welcome to design your own graphics and include the Give OUT Day logo in any way you choose. We simply ask that you not change the font of “Give OUT Day” or the color of the Give OUT Day heart, or otherwise distort the shape of the logo.

Whether or not you use the provided templates, you’ll want to keep a consistent look and feel of your campaign, in terms of your fonts, colors, and design elements. Your campaign should align with your organizational brand but could have a distinctive look and feel to make it stand out from your regular communications. In short, you want to be sure that prospective donors, regardless of where they interact with your campaign, have a cohesive, inspiring experience – this will make them more likely to give.