Events

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Events, whether virtual or in-person if safe, can serve to bolster your Give OUT Day campaign by expanding your reach and generating excitement about your cause. Give OUT Day events require planning, relationship building, and an investment of time and energy, but they can also drive great returns, especially if you can keep costs low.

There are many types of events you can consider:

• Phone and text banking sessions. Covered in a previous lesson, these sessions primarily serve to help your organization solicit donors for your campaign, but if executed correctly, these sessions can also educate your volunteers about your programs – and inspire them.
  
  
• Social media live events. Live video on Facebook can have tremendous reach, often much higher than that of traditional organic posts. Consider hosting a live event where you share a word about your programs with client testimonials, tie in some important programmatic announcement, or share about a new matching grant. Consider adding entertainment to keep it engaging!
  
  
• Events at local businesses. Corporate partnerships can take the form of events, like a pizza party at your local pizza joint, where a portion of sales benefits your Give OUT Day campaign.

Consider these tips when planning an event.